Praizense
A digital studio that publishes its own price list
The brief
Praizense is an India-based digital presence studio offering brand strategy, website and app design and build, growth marketing, and WhatsApp automation under one roof. The site's job is to take an unusually wide catalogue — ten service pages from brand kits to product UX, plus app tiers running up to a full product build — and make it legible enough that a prospect can self-qualify on scope and budget before ever speaking to anyone.
Why it stands out
The hard problem here was catalogue sprawl, and it was solved with routing rather than copy. Ten service pages, four pricing groups and the WhatsApp bot tiers all funnel into a single four-section project brief, with plan parameters carrying the visitor's selection across so the form opens already scoped to what they clicked. Pricing is published in full — figures, typical ranges, minimum retainer terms and the discovery fee stated upfront — which is a deliberate qualification filter, not a disclosure habit. The visual system runs on a named token palette of oxblood, plum, amber and cream over self-hosted DM Sans, prerendered and served from the edge with a reduced-motion path honoured in CSS.
Inside the build
Product decisions that do real work.
Plan-aware brief form
Pricing and package CTAs deep-link into the project brief with a plan parameter, prefilling the visitor's chosen starting point.
Four-section project brief
Structured intake covering details, service checkboxes, budget bands and timeline, then an open brief field with a consent checkbox.
Pricing published in full
Itemised pricing across brand, web, app, growth and WhatsApp tiers, with typical ranges and minimum terms stated openly.
WhatsApp bot product tiers
Three tiers priced as setup plus monthly, with AI conversations and CRM, calendar and payment integrations beginning at the middle tier.
Long-form case study
A full problem, approach and outcome write-up with scope list, process phases and a link to the live client site.
Tokenised design system
Named CSS custom properties drive the palette, with self-hosted type and a reduced-motion fallback.
Technology
Have a platform challenge of your own?
Tell us what needs to work. We will map the product, the system and the clearest route to launch.